61 pages • 2 hours read
A modern alternative to SparkNotes and CliffsNotes, SuperSummary offers high-quality Study Guides with detailed chapter summaries and analysis of major themes, characters, and more.
Dogs, the titular animal of Gladwell’s book, are a primary symbol of how other minds—in other words, minds that are not our own—think. In his work, these four-legged creatures represent ways of knowing and interpreting the world that are radically different from humans. His essays “What the Dog Saw” and “Troublemakers” argue for a dog-centered perspective on canine behavior and canine-human interactions.
US and Canadian citizens, who often dote on their dogs like children and in extreme cases bear their bite marks on their skin like battle scars, think that the problem lies with the breed or individual temperament of a dog. Blanket bans on particular breeds arise from this misconception, and even hard-line stances like Ontario’s pit-bull ban run into a human-created problem: the way we have bred pit bulls over the decades means that it is difficult to draw the line between what constitutes a true pit bull and what has been hybridized enough to divest the dog of its characteristics. Moreover, Gladwell’s research has shown that the breed of dog that is most dangerous to humans changes with the generations. For example, in the 1970s, Dobermans were most responsible for human fatalities, and pit bulls did not make it into the statistics, whereas in the 2000s, the conditions were reversed. The problem, then, lies not with the particular dog but with the type of owner who selects a breed that might be aggressive and provides the abusive conditions that bring out its more dangerous traits. The dog’s irregular behavior, much like that of an abused human, thus reflects the problems within human society rather than innate character deficiencies. Gladwell uses these statistics as an entry point into human psychology: It is only by exploring why certain people who feel themselves to be outcasts from mainstream society hothouse the conditions for dangerous dogs that we can alleviate the problem. He suggests that the instinct to take a hard-line stance like a pit-bull ban is indicative of a cultural tendency to treat symptoms rather than causes.
Dog-whisperer Cesar Millan’s work with badly behaved pets further exemplifies that errant dogs have a human problem and not the other way round. In forgetting that their dogs are animals who need boundaries and clear instruction conveyed through body language, indulgent owners confuse their dogs, making them feel insecure, which in turn causes them to act out and seek to dominate. Gladwell uses this example to explore the idea that most 21st-century Americans are increasingly disconnected from their bodies—even for character actor Scott, who can employ his body to great effect at work, there is a clash between his soothing tone of voice and tense body language that confuses his dog. Millan’s training thus extends to humans as much as dogs, as he shows how owners need to get into a dog-centered mindset to promote interspecies harmony. In a book about journeying into other minds, the ability to meet an animal on its own terms acts as a metaphor for interactions in the human world: we cannot expect that everyone is coming from the same perspective as we are.
Exceptions to the rule, from Heinz’s ketchup remaining the only condiment that cannot be rivaled by competitors to million-dollar Murray, the unhoused man who stops being an impersonal statistic and makes his way into the community’s hearts, fascinate Gladwell and are a frequent motif in the essays. Exceptions, which figure in every prominent myth and fairy tale, here too symbolize the potential for a good story, as Gladwell uses the essay format to explore the conditions and reasons behind deviants from normality. Given his mission to find interesting things in unexpected places, Gladwell largely eschews the spheres of politics and Hollywood, where the flashiest exceptions are celebrated, to look for them in less publicized spheres.
In some cases, exceptions are obvious, standing out from their peers in terms of appearance and outlook. For example, while other investors were optimistic and buried their heads in the sand when it came to the likelihood of a financial crash that would sweep away their businesses and fortunes alike, Taleb built his investment strategy on the inevitability of losing everything. This is because something analogous had happened to him in another sphere of life, where war in Lebanon wreaked devastation on the land he grew up in and withered his family’s fortune. His firsthand experience of overnight loss caused him to build an entire strategy on the exceptional happening—he understood that it is possible to encounter a black swan even if one only expects the white variety. Indeed, Gladwell sees Taleb as the sort of black swan that is the backbone of his investment strategy, saying that “once you have been a black swan—not just seen one but lived and faced death as one—it becomes easier to imagine another on the horizon” (70). Gladwell’s characterization of Taleb as a black swan extends to his description of the latter’s physicality, which is dark, brooding, and marked by melancholy—an image of investment-banking success in stark contrast to the lavish display of the risk-taking, optimistic investment bankers like Warren Buffett and Victor Niederhoffer.
While Taleb can be categorized as an exception almost from the outset, in other areas the outstanding can be difficult to spot. This is the case with quarterbacks, who are statistically doomed to fail in the tricky transition from college play to the NFL—as evidenced by coach Dan Shonka’s experience that only one out of five promising college quarterbacks ended up fulfilling their potential. Gladwell shows that in this case, the lucky one would be impossible to predict, even if, like Shonka, you devoted your life to observing footballers. Here, Gladwell’s notion that exceptions are not born but shaped by attitude and circumstances bolsters his challenge throughout the essays to the concept of innate talent.
The everyday world, which includes ketchup, hair dye, and the contraceptive pill, is a key motif of Gladwell’s work and forms part of his mission to discover interesting stories in places most of us would overlook. In patriarchal societies, the everyday has been a feminine sphere because women were employed in the quotidian running of a home and family, whereas men had roles in the world. Gladwell’s study of everyday objects such as hair dye and the contraceptive pill charts a radical shift brought about by these domestic tools, giving women more autonomy over how they presented themselves to the world and how many children they had. By focusing on these products, Gladwell explores the gradual questioning of everydayness and normality throughout the 20th century—especially regarding how often women should menstruate and how many children they should have. This questioning contributed to the formation of a more egalitarian society, as concepts of what was normal shifted to benefit a wider demographic. Shirley Polykoff also played with changing the notions of dailiness and normality when she transformed hair dye from a clandestine product used by sex workers to something that was respectable enough to be included in the weekly grocery trip.
Gladwell also focuses on the everyday in the male inventors whose attention to the daily rituals of food preparation changed the way our kitchens operate and the kinds of foods we have in them. Both the Popeil dynasty and taste scientist Howard Moskowitz capitalized on their specific knowledge and insight into how to make the everyday a more heightened or efficient experience. While the Popeil dynasty’s gadgets gave the impression of efficiency and restaurant-quality food at home, Moskowitz’s insight that there is no homogenous market when it comes to taste enabled companies such as pasta-sauce makers to profit by creating different types of sauce for different profiles of customer. As we are all engaged in the processes of eating and food preparation, the immediacy of this topic is instantly relatable; Gladwell uses this hook to encourage readers to look further into the mundane.
Gladwell’s exploration of the everyday also incorporates white-collar work, as he looks at how tech companies make employment selection and what in-demand candidates like Nolan Myers expect their everyday working environment to look like. Thus, Gladwell traces change in expectations of daily employment. Whereas in 1965, Nolan Myers would have been an impersonal employee in a blue suit with a certain code of conduct, at the beginning of the new millennium, in a start-up in which there is no formal hierarchy and “where the workplace doubles as the rec room, the particulars of […] personality matter a great deal” (392). In the era of start-ups, the chemistry Myers has with fellow employees will be more important than the qualifications he has on paper or his connections. Gladwell shows how tracing these shifts in the everyday gives us vital information about our changing values as a society.
Plus, gain access to 8,800+ more expert-written Study Guides.
Including features:
By Malcolm Gladwell
Business & Economics
View Collection
Canadian Literature
View Collection
Essays & Speeches
View Collection
New York Times Best Sellers
View Collection
Psychology
View Collection
Science & Nature
View Collection
Self-Help Books
View Collection
Sociology
View Collection
The Best of "Best Book" Lists
View Collection